NIKE

When NIKE co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees. Nike’s goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. Along the way, Nike’s established a strong Brand Portfolio with several wholly owned subsidiaries including Converse Inc., NIKE Golf, Cole Haan Holdings, Inc., and Hurley International LLC.

PROJECT NEED

Self service kiosk design for the launch of NIKEiD program. NIKEiD provides customers with the ability to custom make NIKE shoe. Starting with a choice of subtle gray suede shoes, ranging from high tops to all-terrain styles, that are considered the blank canvas, consumers pick everything from color and materials to the fit. They can also add a "signature" on the back of the shoe.

SOLUTION

acire staff developed a self-service system that blended into the NikeTown Stores. The kiosk has modular side panels and removable nylon mesh back drops that can be replaced based on the section placed in the store. Basketball NIKEiD systems will contain LeBron James imagery while the Golf Section will depict Tiger Woods images.