SONY Electronics                          

SONY Electronics

Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization.

PictureStation systems are part of Sony's global "Print by Sony" initiative. The is a self-service photo processing system that accepts widely used digital camera cards, including various formats of Memory Stick media, CompacFlash cards, SmartMedia cards, recordable CDs, SD/MMC cards and floppy disks.


Sony wanted a new PictureStation design to offer its end customers. Sony wanted a the new design to be functional, flexible for retail customers and easy to service.


acire staff designed several designs for Sony. These include the Sony Concerto and Sony Photo Butler. The Sony Concerto is a modular design that has two parts; one part includes the interactive system and 4 x 6 and 5 x 7 dye sublimation photo printers. The second part adds a digital scanner 8 x 10 and 4 x 8 dye sublimation photo printers. The Sony Photo Butler is a portable system that is used at smaller retailers stores who have limited floor space.