Traffic Bee

TrafficBee.com

In 1997, acireís founder, Derek Fretheim, conceptualized a traffic delivery service that would use Microsoft's active channel technology. His vision was to create a subscription service for consumers and transportation service providers to help improve their service delivery, congestion mitigation efforts and information dissemination.

Using his 10+ years of experience and vast relationships in the transportation industry, Derek presented his concept to Jim Sims, Chief Technology Officer for the Southern California Association of Governments (SCAG). Within minutes, Jim saw the value in using Internet technology and active channel methods to broadcast data to the 16+ million commuters in the greater southern California region. The weeks after the initial presentation was the assemblance of investors and data partners.

Nine months later the Los Angeles Metropolitan Transportation Authority and Mobile Source Air Pollution Reduction Review Committee funded the birth of TrafficBee. Key relationship with the Traffic Advisory News Network and California State Department of Transportation (Caltrans) were secured and work began to build the system. The service was officially released to the general public on October 17, 2001.

CLIENT NEED

A commuter based information delivery services.

SOLUTION

TrafficBee.com was the leading provider of individually customized, interactive traffic, transportation and traveler information in southern California. TrafficBee.com's communication solution aid commuters to avoid road congestion, travel hazards, incidents, and other transportation problems so they can reach their destination(s) more quickly and efficiently. TrafficBee.com combined fully customized and comprehensive real-time traffic information, on-demand traveler advisories and traffic alerts, commuter ride matching and real-time transit routing.
Unfortunately, SCAGís Rideshare program was dismantled and the project became entangled with funding issues.

TECHNOLOGY USED

ASP, Macromedia Flash, Action Script Programming, SQL Server, HTML